About Us
About Dang Lifestyle!
Dang! Lifestyle is a trailblazing e-commerce and retail platform with five (5) physical store locations committed to empowering women and men of colour by providing a curated selection of beauty, skincare, fragrance, and personal care products. Built on the core values of inclusivity, diversity, and empowerment, Dang! is not just a brand — it’s a movement dedicated to celebrating and elevating the natural beauty of people with deeper skin tones.
Dang! recognizes the significant role that scent and appearance play in our daily lives, enhancing our experiences and bringing a sense of comfort and confidence.
Brand Story
Our journey began when our founder realized how a pleasant-smelling body and home could improve wellness and how most popular brands do not formulate skin care products with people of colour in mind. This birthed her commitment to offer a solution that would make people of colour feel comfortable in their skin and in their environs. And thus, Dang Lifestyle came to life.
The Dang brand is committed to developing clean sophisticated, premium products that not only create a warm, inviting atmosphere, but also enhance the general well-being of the skin and the mind. Our products are made in accordance with the strictest industry standards.
We specialize in aromatherapy, body and home fragrance and skincare products. Our goal is for our customers to feel rejuvenated and self-assured, whoever they are, wherever they may be.
Our Vision
To create the best products that offer exceptional results and improve the quality of life for every customer.
Ifedayo Agoro
CEO/Founder
Ifedayo Agoro is the Founder/CEO of DANG Lifestyle, a premium home and body care production company she launched in Nigeria in 2020. It has since expanded into a diverse portfolio of over 20 products with stores in the UK, USA, Canada, Ghana, and Kenya. She successfully converted DANG community members into loyal customers, with over 100,000 customers worldwide in three years without a major campaign.
With over 16 years of experience across oil & gas and creative media, she has held roles ranging from administrative support to head of commercial operations in the oil and gas sector, and went on to start the oil and gas company, Rock Palmer Ltd.
Press Release
Yahoo | Business Insider | Vanguard Nigeria | Telegraph | The Sun | City Business News | City Voice
Our Mission
To ensure that every individual lives their best life by curating a range of lifestyle products and services that promote relaxation, mindfulness, and self-care by:
Continuously innovating and re-inventing skincare and lifestyle
Encouraging people of colour to love their skin, care for it and protect it
Providing environmentally friendly and recyclable product packages
Working with a dedicated team who will go above and beyond to ensure customer satisfaction.
