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DANG LIFESTYLE
Dang! Lifestyle is a pioneering e-commerce and digital platform
dedicated to empowering women of color by offering an exclusive range of
beauty, skincare, fragrance, and personal care products.
Founded on the principles of inclusivity, diversity, and empowerment,
DANG! is more than a brand; it's a movement toward celebrating and
enhancing the natural beauty of women with deeper skin tones.
Dang! understands the profound impact that smell and appearance have
on our daily experiences and the feeling of comfort these bring us.
Brand Story
Our journey began when our founder realized how a pleasant-smelling
body and home could improve wellness and how most popular brands do
not formulate skin care products with people of colour in mind. This
birthed her commitment to offer a solution that would make people of
colour feel comfortable in their skin and in their environs. And thus, Dang
Lifestyle came to life.
The Dang brand is committed to developing clean sophisticated, premium
products that not only create a warm, inviting atmosphere, but also
enhance the general well-being of the skin and the mind. Our products
are made in accordance with the strictest industry standards.
We specialize in aromatherapy, body and home fragrance and skincare
products. Our goal is for our customers to feel rejuvenated and
self-assured, whoever they are, wherever they may be.
Our Vision
To create the best products that offer exceptional results and improve the quality of life for every customer.Β Β
Our Mission
To ensure that every individual lives their best life by curating a range of lifestyle products and services that promote relaxation, mindfulness, and self-care by:Β
- Β Continuously innovating and re-inventing skincare and lifestyleΒ
- Β Encouraging people of colour to love their skin,Β care for it and protect itΒ
- Β Providing environmentally friendly andΒ recyclable product packagesΒ
- Working with a dedicated team who will go above and beyond to ensure customer satisfaction.
Our Values
- Smart work: We work smart and hard.
- Integrity: We do what we say and say what we do.
- Persistence: We never give up.
- Customer satisfaction: We exceed our customer's expectations.
- People: We look out for each other.
Our Philosophy
Dang! believes in the power of sensory experiences to transform and elevate life by simply providing top-notch, exclusive products that inspire a sense of sophistication, luxury, and beauty in people of color.
We strive to develop luxurious, innovative, and premium products that nourish, protect, improve, and promote overall well-being. Our body fragrances and skincare products are made with only the finest natural ingredients to offer a sensory experience that pampers the body and soothes the mind.
Sustainability and ethical production is at the forefront of everything we do, as we strive to create products that are not only good for you, but also good for the planet.
So, whether you are looking to elevate your scent, skin or set the mood in your home, Dang! invites you to indulge in the art of self-care and rediscover the joy of scent.